Cosmopolitan measures are changing the gear in the aviation space.
Nigerian business aviation firm, Vivajets, is set to make a bold fashion statement at this year’s Lagos Fashion Week, scheduled from October 23rd to 27th at the Federal Palace Hotel, Victoria Island. The company will unveil a new, stylish crew outfit designed by renowned Ivorian designer, Loza Maleombho.
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This collaboration marks a unique blend of fashion and luxury aviation, with Vivajets aiming to redefine its brand image as stylish, urbane, and innovative.
As Vivajets expands its fleet and global routes, it aims to establish itself as a key player in the business aviation sector across Africa.
“The business aviation market continues to grow in Africa despite its perception as a luxury service, and Vivajets is positioning as a key player in this space,” said CEO Chukwuerika Achum.
He mentioned that the company’s presence at Lagos Fashion Week is not just about unveiling new outfits but showcasing the overall Vivajets experience.
The creative genius behind the new outfits, Loza Maleombho, is celebrated for her unique and visionary approach to fashion design. Known for her ability to merge cultural heritage with contemporary aesthetics, Maleombho brings her distinctive touch to this collaboration.
“This collaboration is more than a meeting of fashion and luxury travel; it’s an experience that transcends time and space,” she noted.
The designs are part of a special collection, “LOZA X VIVAJETS,” which draws inspiration from the Kinkeliba, a medicinal African tree.
Maleombho’s participation in Lagos Fashion Week will see models strutting down the runway in the new Vivajets crew uniforms, providing a first look at this unique fusion of fashion and aviation. The collection is anticipated to capture the elegance and dynamism of African culture while promoting the essence of luxury travel.
Vivajets continues to lead in the business aviation industry by offering a variety of services such as aircraft charter and management, fractional ownership, and aircraft sales. Under the umbrella of Falcon Aerospace Limited, it operates alongside digital booking platform Charterxe and per-seat charter service FlyPJX, which are all part of the group’s efforts to increase accessibility and inclusion in the aviation space.
Chief Operating Officer Tejumade Salami highlighted Vivajets’ vision of driving accessibility while delivering unparalleled luxury. “We are proud of our African heritage and our remarkable growth over the past year. At the Lagos Fashion Week, we will not only present our new crew outfits but also showcase the entire Vivajets experience,” she said.
Salami encouraged attendees to visit Vivajets’ exhibition center at the event, promising an immersive experience into the brand’s offerings.
With this strategic collaboration, Vivajets aims to cement its position as a stylish and innovative brand that champions both African culture and luxury aviation. Attendees of Lagos Fashion Week can expect a grand unveiling that celebrates elegance, style, and the spirit of modern African enterprise.
