In Ado-Ekiti’s Adamolekun Estate, a business pursuit is gaining momentum, one that is changing the way residents think about food, farming, and freshness.
The newly launched Postagvest Growcery is gradually becoming a vibrant blend of a marketplace, a farm, and a lifestyle experience rolled into one.
At the centre of it all is Mayowa Lawrence Ekundayo, a young, experienced entrepreneur with a big dream – to reconnect consumers with the farmers who grow their food and to redefine what it means to “eat fresh.”
“We started the grocery store to provide an experience for consumers,” Ekundayo said during a tour of the facility. “We want them to relate with the farmers from the production point of view, to experience vegetables, fruits and spices as close to nature as possible. As the farmers harvest, the products are delivered straight here, no long storage, no preservatives.”
The store, which officially opened its doors this week, is neatly arranged with baskets of freshly harvested produce from strawberries and apples to celery and parsley. It is, as Ekundayo puts it, “not limited at all.”
Every shelf tells a story of local pride. There are jars of pure honey sourced directly from trusted local beekeepers.
“We know the farmers who produce this,” Ekundayo says confidently. “This isn’t fake honey. It’s the real thing.”
Nearby, neatly packed sacks of Igbimo rice, Ekiti’s pride, sit beside locally grown beans and a colourful array of spices: onion powder, soya spice, and dried pepper. “The idea,” he explains, “is that customers can tell us what spice they need. If we can’t produce it, we’ll source it directly for them. No middlemen, no compromise on quality.”
Perhaps one of Growcery’s most exciting attractions is its freshly squeezed juice bar, where visitors can have their preferred fruit combinations blended on the spot. “No preservatives, no additives, just fruit,” Ekundayo says proudly, pouring a sample of watermelon and ginger juice. “It’s good for your immune system, your heart, and your blood flow. You can actually taste the difference.”
But Growcery is more than a shop; it’s designed as a community space. The outdoor area doubles as a relaxation spot, where customers can sit, sip, and interact.
“We’re planning regular engagements with customers, small hangouts, health talks, and tasting sessions,” Ekundayo reveals. “We want people to see this not just as a store, but as their farm corner in the city.”
A short walk from the storefront leads to a greenhouse, the engine room of Growcery’s vision. Though not yet open to visitors, Ekundayo proudly explains its purpose: “It ensures that our vegetables are grown in a controlled, pest-free environment. Only our agronomists are allowed in there. It’s about quality control and sustainability.”
Production, he adds, is set to begin next week, with lettuce being the first crop to roll out of the greenhouse. “We’re starting small but thinking big,” he says. “Our goal is to make healthy eating easy, affordable, and enjoyable.”
In a time when Nigerians are becoming increasingly conscious of what they consume, Postagvest Growcery offers something refreshing, a return to simplicity, authenticity, and trust.
“Food should nourish you,” Ekundayo concludes. “It should connect you to the land and the people who cultivate it. That’s what Growcery is all about — bringing nature closer to your table.”
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